Corporate Philosophy

Driven by perfection, our company philosophy embraces innovation, reliability and exceptional service for all our customers and consumers.

Our Vision

The trusted global leader in water delivery solutions for better living.

Our Mission

Delight all of our consumers and decision makers with the highest value innovative products and services.

Brand Promise

Water performance for life.

Our Strategic Initiatives

Strategic Initiatives - Growth


  • Invest in our brand to drive consumer and customer demand.
  • Develop a steady stream of new, innovative and differentiated products.
  • Deliver a superior combination of products and services to each market segment.
  • Develop new geographic and adjacent business opportunities.
Strategic Initiatives - Business Improvement

Business Improvement

  • Improve customer responsiveness through speed, greater flexibility and higher predictability.
  • Continuously improve product quality.
  • Create value through the delivery of effective and innovative business processes and systems.
  • Achieve competitive advantage in total delivered cost.
  • Create world-class supply chain capability and capacity.
  • Maximize return on each dollar invested.
Strategic Initiatives - Organizational Excellence

Organizational Excellence

  • Build the best organization and leadership by developing, recruiting and retaining great people.
  • Develop a bias for innovation in a global environment of continuous change.
  • Leverage cross-functional teams to achieve superior business results.

Our Operating Philosophy

Reflects our core beliefs and values for creating a challenging and rewarding environment in which our Associates are expected to:

Do What's Right

  • Value diversity and treat all individuals with dignity and respect.
  • Demonstrate leadership, act with integrity and accept accountability.
  • Commit to lifelong learning
  • Recognize and reward results.
  • Maintain a safe, healthy and environmentally-sound workplace.

Work Together

  • Actively participate in work teams.
  • Engage in open and honest communications.
  • Be empowered and empower others.
  • Actively include, learn from and support our global community.

Get Results

  • Be innovative and receptive to new ideas.
  • Act decisively with clear purpose and a sense of urgency.
  • Adopt a pro-active attitude for continual improvement.
  • Embrace and promote change.